LAS VEGAS (January 18, 2007) – Ascend Media Gaming Group, producer of BingoWorld Conference & Expo, the world’s largest bingo show, is pleased to announce the addition of Bingo Mexico, a half-day conference that will examine the rapidly evolving market for Class II electronic bingo in Mexico. Bingo Mexico will be held March 6, prior to the start of BingoWorld, at the South Point Hotel, Casino and Spa in Las Vegas, and is jointly produced with Harrison & Montoya Associates, a leading gaming advisory firm serving the Latin American market.

“The substantial demand for casino-style gaming in Mexico at the local level is being met by a fast-growing number of bingo halls and sports betting facilities that offer Class II gaming machines,” said Charles Anderer, Ascend’s director of trade events. “With a new administration in Mexico in December, the gaming industry is focused on the possibilities for expansion to meet both local and tourist entertainment demands. This new year will determine if the gaming product mix in Mexico takes another step forward.”

There are an estimated 15,000 to 20,000 electronic bingo machines in Mexico, many at high-quality bingo parlors supplied by some of the biggest names in the industry. Some observers estimate that the Class II market in Mexico could grow to as large as four times its current size.

As a result, the timing of Bingo Mexico couldn’t be better, and many of the companies doing business in Mexico will be represented by conference participants, including Cirsa Bingo, CODERE Mexico, Inter Bingo S.A. de C.V., and Unoapuesta. Additionally, major vendors such as Arrow International, Inc., Cadillac Jack, International Game Technology and Video Gaming Technologies, Inc. will offer their insight into this dynamic market.

Scheduled sessions include an overview on gaming in Mexico, a closer look at existing Mexican bingo and sports betting operations, and a review of the specific bingo products and technologies that are being using in the country. For complete information, visit www.bingoexpo.com.

Industry vendors are excited about reaching the largest gathering of bingo executives and bingo buyers in the industry at BingoWorld, especially with the addition of Bingo Mexico, and as a result exhibit space is nearly sold out. For more information on exhibiting at the show or to learn about sponsorships, contact Lesley Grashow at lgrashow@ascendmedia.com or (203) 938-2782.