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BingoWorld 2008 Conference
BingoWorld 2008 adds even more value to several successful new programs introduced at recent events. Highlights include:
, a special half-day program on March 4 which expands on the well-received debut of Bingo Mexico in 2007. This year’s conference will include more details on the fast-growing bingo industry in Mexico and throughout Latin America.
Bingo University, hands-on intensive workshops in the areas of marketing and human resources on March 6; workbooks will be provided to each attendee. It is included in your standard BingoWorld full conference registration!
Sellin' Paper and Callin' Balls, a special half-day customer service workshop led by Raving Consulting’s Steve Browne. It is included in your standard BingoWorld full conference registration!
Schedule at a Glance
Tuesday, March 4
· 11:00 a.m. - 8:00 p.m. Registration open
· 1:00 p.m. - 4:45 p.m. Bingo Mexico & Americas
· 1:00 p.m. - 4:30 p.m. Sellin' Paper and Callin' Balls
· 5:00 p.m. - 7:30 p.m. Welcome Reception/Exhibits open
Wednesday, March 5
· 7:00 a.m. - 4:00 p.m. Registration open
· 9:00 a.m. - 12:30 p.m. BingoWorld Conference
· 12:00 p.m. - 5:00 p.m. Exhibits open
On March 4 and 5, a free evening shuttle service to/from the Las Vegas Strip will be provided for BingoWorld attendees. For more information, click here
Thursday, March 6
· 7:00 a.m. - 2:00 p.m. Registration open
· 9:00 a.m. - 12:00 p.m. Bingo University
· 12:00 p.m. - 3:00 p.m. Exhibits open
BingoWorld Conference
current as of February 25th; subject to change
Tuesday, March 4
5:00 p.m. - 7:30 p.m.
Welcome Reception on the Trade Show Floor
Wednesday, March 5
9:00 a.m. - 10:00 a.m. Concurrent Sessions
Class II Bingo: The Battle for the Bright Line
The publishing in October of new Class II game classification standards by the National Indian Gaming Commission (NIGC) represented a pullback of sorts from the stricter standards announced in 2006. Still, tribes greeted the announcement with predictions of decline in the number and quality of Class II gaming facilities and with legal questions regarding the federal government’s legal authority to materially change tribal gaming without legislative action by the U.S. Congress. The new regulations mandate two pushes of a button and a three- to four-second interval between plays on any new electronic bingo machine, down from three pushes of a button and a 12-second interval originally envisioned. If enacted, these rules, which would apply to all Class II machines after five years, would result in the long sought after bright line between Class II and Class III gaming machines, but at what cost to tribes? This session will examine the political and legal debate surrounding the new classification standards from the federal and tribal perspectives.
Moderator: Charles Anderer, Senior Events Manager, Gaming, BNP Media
Speakers: Phil Hogen, Chairman, National Indian Gaming Commission; Steven Andrew Light, Ph.D., Co-Director, Institute for the Study of Tribal Gaming Law and Policy, Department of Political Science and Public Administration, University of North Dakota; J R Mathews, Vice Chairman, Quapaw Tribe of Oklahoma; Kathryn Rand, Co-Director, Institute for the Study of Tribal Gaming Law and Policy, Department of Political Science and Public Administration, University of North Dakota
Running a Tight Ship Without Losing Your Bank Account
Bingo hall operators must work hard to maintain the public trust by protecting and insuring the security of games, systems, equipment and the overall facility. This session will outline affordable, common-sense solutions that will keep your facility secure and more accountable. Regulators and systems providers will also discuss the benefits and shortcomings of inventory control and audit procedures. Learn what disclosures regulators expect from charities and commercial operators, and how to efficiently improve the security and accountability of your bingo hall.
Moderator: Jim Green, Planet Bingo, Inc.
Speakers: Larry Farrell, Consultant, Planet Bingo and 3rd Rock Gaming; Michael Legendre, Director, Louisiana Department of Revenue, Office of Charitable Gaming; Steve Waller, Retail Products Division, Planet Bingo, Inc.
Top 25 Promotions
Back by popular demand, listen to successful bingo operators and industry experts in marketing and promotions discuss ways to make your bingo programming more fun, entertaining and exciting. Is adding money to the prize board the only answer to attracting customers or will adding more entertainment value that benefits all players rather than just a few work too? These are just two of the themes that we will tackle in this session, which will leave you armed with ideas to grow your business.
Moderator: Scott Gothberg, Bingo/Pull Tab Manager, Mystic Lake Casino
Presenter: Clyde Bock, Imperial Bingo Connection
10:00 a.m. - 10:15 a.m. Networking Break
10:15 a.m. – 11:15 a.m. Concurrent Sessions
Class II Bingo: An Operational Perspective
Gaming suppliers have long received high marks for making the most of the opportunity afforded them by the language in the Indian Gaming Regulatory Act that provided for Class II bingo played primarily through “electronic, computer or other technologic aids,” and their skill in doing so is at least partially at the core of the NIGC’s determination to impose stricter classification standards on Class II games. But is optimism among Class II operators and suppliers of Class II games warranted if the new classification standards are enforced? What will be the impact on revenue of slower-playing games? Speakers at this session will evaluate these and other questions, including any concessions in the new classification standards that may be favorable to manufacturers, and the likely future of Class II games and supporting technology development.
Moderator: Judith A. Shapiro, esq.,
Speakers: Ron Harris, President & Chief Executive Officer, Rocket Gaming; Knute Knudson, Vice President, Native American Development, IGT; Skip Lannert, Executive Vice President, Class II Gaming, Multimedia Games, Inc.; Charles Lombardo, Casino Gaming Operations Consultant, Seminole Gaming; Aaron Rubin, Director of Marketing, VGT
Bingo Players by the Numbers
A recent poll done in the UK showed that 88% of bingo players were female, with the average age being 45 years old. Male players were younger at an average age of 37 while women averaged 47 years of age. The majority of women over 60 years play in land based halls, while younger women tend to play online as much as in bingo halls. Are these statistics similar to what you find in your hall? This session will explore bingo player demographics and determine who we should be marketing to. People say we should be trying to attract a younger crowd but should we be? Sit in and find out where your marketing dollars should be spent.
Moderator: Steve Waller, Retail Products Division, Planet Bingo, Inc.
Speakers: Michael Novak, Director of Bingo Operations, Cities of Gold Casino; Dirk Schillebeeckx, President and Chief Executive Officer, Kodiak Entertainment
Charitable Gaming and Electronics
It has been a long time coming, but electronics are finally becoming available to charitable bingo halls in the United States. Electronic pulltabs have been approved in Virginia. Electronic bingo consoles and handhelds are becoming legal in states such as New Jersey and Virginia. Class II bingo equipment has already been used by charities in California. Be aware. Be knowledgeable. Help these changes come to your state, your country, and your hall.
Moderator: Michael Capen, Gaming Development Representative, Gaming Laboratories International, Inc.
Speakers: Tamara Dietrich, Managing Director, Electronic Bingo Manufacturers Assoc.; Scott Henneman, Vice President and General Manager, Oasis Gaming; Michael Legendre, Director, Louisiana Department of Revenue, Office of Charitable Gaming
11:15 a.m. - 11:30 a.m. Networking Break
11:30 a.m. – 12:30 p.m. Concurrent Sessions
B+ is More than Just a Blood Type!
Accentuate the positive! People are pleasure seeking, so what are the magic ingredients of a fun experience? What does it take to make a good impression on people? How do we create pleasure for ourselves and others? Learn how we can use what we know about our great experiences and design them for others. Carol Reynolds, one of most popular presenters, will help us design the “magic” that creates the “atmosphere”!
Presenter: Carol Reynolds, President, Vision Seminars
The Greening of Bingo
Emphasizing the environment is not only good business but also positive community relations. How can your bingo hall and your players help the environment and, at the same time, make the games more interesting and the hall more comfortable? How can your hall save money on energy? What new environmentally safe bingo products are now available? If you have already “gone green,” bring your ideas to this session and share them with our audience and our panel of experts.
Moderator: Larry Farrell, Consultant, Planet Bingo and 3rd Rock Gaming
Speakers: Scott Gothberg, Bingo/Pull Tab Manager, Mystic Lake Casino; Eric Hansel, President, EGM Green; Bob Quigley, General Manager, Dartmouth Sportsplex Super Bingo
Pulltab Success Strategies
Pulltabs, seal cards and raffles continue to be one of the largest profit centers in a bingo facility. A show-and-tell aspect will be part of this session, with vendors distributing actual tickets and explaining why they are successful. Non-cash prize strategies, event tickets and how operators can work with vendors to design successful tickets will also be discussed.
Moderator: Mary B. Magnuson, Legal Counsel, National Association of Fundraising Ticket Manufacturers
Speakers: Russ Ferris, Sales Representative, American Games;
Donnie Freeman, V2 Sales Manager, International Gamco;
Philip Sanderson, Director, Charitable Bingo Operations, Texas Lottery Commission
Thursday, March 6

Bingo University
BingoWorld’s second annual Bingo University will build on last year’s successful introduction of this hands-on, interactive learning experience. Two workshops are being presented, with the core offerings being marketing and human resources. The goal is tangible learning and giving you the tools you need for success in your jobs. A classroom-style environment, featuring exercises and plenty of time for feedback, will be supported by the three-hour format. Attendees will be issued workbooks, be encouraged to interact continuously with instructors and moderators, and will receive a certificate of completion at the end of the workshop in recognition of their efforts.
9:00 a.m. to 12:00 p.m. Sessions
Bingo University - Marketing
In this 3-hour workshop, we will focus on three specific areas with one hour being dedicated to each:
1. Building on the prior day’s Top 25 Promotions session, we will isolate three top-rated bingo promotions and evaluate them in-depth. Among the many questions to be addressed: Why was the theme compelling? How was the promotion marketed? Was the on-site signage effective? Was the promotion worth repeating and with what frequency?
2. How to budget for promotions and measure profitability. The ROI of specific promotions will be discussed, supported by easy-to-understand math exercises that will help you manage your promotional ideas to fruition.
3. Self-promotion. How can bingo halls promote the valuable things they do? How important is your gaming facility to your community and how is it perceived? What is the economic impact to the community, both to the charities and to your suppliers? Learn how you can improve your image and build strong relationships through sponsorship, cross promotion and goodwill.
Moderator: Eric Casey, Sales Manager, Planet Bingo, Inc.
Presenters: Clyde Bock, Imperial Bingo Connection; Steve Browne, President, Raving Service; Jan Linkhart, Bingo Manager, Three Rivers Casino
Bingo University – Human Resources
In this 3-hour workshop, we will focus on three specific areas with one hour being dedicated to each:
1. Recruiting the Right People – whether volunteer or paid, where do you find them? Learn how to read resumes and conduct interviews to choose the best people available.
2. Management and Training – different training for different people. How to assess talent to place the right person in the right job. Building relationships to deal with disgruntled staff, volunteers, juggling of schedules, reduction of stress and dismissal of employees.
3. Team Building – what does it take to retain staff? Perks, rewards, recognition and support are crucial, but training to understand the game, the program, the challenges of the players (new and old) are equally important.
Moderator: Larry Farrell, Consultant, Planet Bingo and 3rd Rock Gaming
Presenter: Rick Fair, Principal Owner, Fairwinds Training & Development
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Bingo University is back – this year’s workshops focus on marketing and human resources. Click here for details.

Confirmed Speakers as of February 26th
(BingoWorld and Bingo Mexico & Americas)
Charles Anderer, Senior Events Manager, Gaming, BNP Media
Clyde Bock,
Imperial Bingo Connection
Pedro Brisson, Executive Director, National University of La Plata, Argentina
Steve Browne, President, Raving Service
Michael Capen, Gaming Development Representative, GLI, Inc.
Eric Casey, Sales Manager, Planet Bingo, Inc.
David M. Delgado, Vice President International Sales and Marketing, Arrow International
Tamara Dietrich, Managing Director, Electronic Bingo Manufacturers Association
Mario Escarcega, Attorney
Rick Fair, Principal Owner, Fairwinds Training & Development
Larry Farrell, Consultant, Planet Bingo and 3rd Rock Gaming
Russ Ferris, Sales Representative, American Games
Donnie Freeman, V2 Sales Manager, International Gamco
Ezequiel González Matus, former Director General of Gaming in the Ministry of Interior of Mexico
Scott Gothberg, Bingo/Pull Tab Manager, Mystic Lake Casino
Jim Green, Planet Bingo, Inc.
Eric Hansel, President, EGM Green
Ron Harris, President and Chief Executive Officer, Rocket Gaming Systems
Charles Harrison (Moreira), Chief Executive Officer, SSG Dominicus LLC
Scott Henneman, Vice President and General Manager, Oasis Gaming
Philip N. Hogen, Chairman, National Indian Gaming Commission
Eduardo Jimenez Gonzalez, attorney and former Ambassador
Carlos E. Jimenez Vilches, Director General, Bingames Entertainment Mexico, S.A.
Knute Knudson, Vice President, Native American Development, IGT
Skip Lannert, Executive Vice President, Class II Gaming, Multimedia Games, Inc.
Michael Legendre, Director, Louisiana Department of Revenue, Office of Charitable Gaming
Steven Andrew Light, Ph.D., Co-Director, Institute for the Study of Tribal Gaming Law and Policy, Department of Political Science and Public Administration, University of North Dakota
Jan Linkhart, Bingo Manager, Three Rivers Casino
Gary Loebig, Executive Vice President of Sales, Multimedia Games, Inc.
Charles Lombardo, Casino Gaming Operations Consultant, Seminole Gaming
Mary B. Magnuson, Legal Counsel, National Association of Fundraising Ticket Manufacturers
Antonio Martinez, Director General, Zitro Global
J R Mathews, Vice Chairman, Quapaw Tribe of Oklahoma
Michael Novak, Director of Bingo Operations, Cities of Gold Casino
Bob Quigley, General Manager, Dartmouth Sportsplex Super Bingo
Kathryn Rand, Co-Director, Institute for the Study of Tribal Gaming Law and Policy, Department of Political Science and Public Administration, University of North Dakota
Gustavo Ranucci, Vice President, Argentine Association of Bingo Halls
Carol Reynolds, President, Vision Seminars
Aaron Rubin, Director of Marketing, VGT
James Rutherford, International Editor, International Gaming & Wagering Business
Martin Sanchez, former Director General of Gaming in the Ministry of Interior of Mexico
Philip Sanderson, Director, Charitable Bingo Operations, Texas Lottery Commission
Dirk Schillebeeckx, President and Chief Executive Officer, Kodiak Entertainment
Judith A. Shapiro, esq.
Karen Marcela Sierra-Hughes, Gaming Development Representative, Gaming Laboratories International
Robb Vecchio, Vice President-International, Video Gaming Technologies, Inc.
Steve Waller, Retail Products Division, Planet Bingo, Inc.
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